Puumarket, one of Estonia’s leading building materials retailers, has acquired eHomer to strengthen its e-commerce capabilities and prepare for expansion into foreign markets. WIZEN carried out the financial due diligence on behalf of Puumarket.
Over more than 30 years, Puumarket has grown into a significant player in the Estonian building materials market. Its revenue has more than doubled over the past decade, reaching €44.4 million in 2025. The acquisition of eHomer is the next step in that growth.
For a growing company, buying another business can be a logical way forward. But a good deal depends on a clear view of what you are buying: the target’s financial position, how its business model actually works, and where the risks lie. Financial due diligence tests whether the numbers a buyer bases its decision and price on hold up, including earnings quality, cash flow and liabilities.
WIZEN supported the Puumarket team through this process. We thank Puumarket for their trust and the good cooperation, and wish the team every success in its next phase of growth.
More on the transaction and Puumarket’s plans is available in Äripäev (in Estonian).